Who you should design or develop your websites to? Your customers or your customers' customers??
In order to build websites to sell, you have to design websites for your customers' customers, not your customers. The reason is, it is your customers' customers who buy products or services on your customers' websites.
This is about user experience (UX).
For example, a pet shop owner asked you design a website for him. In order to make his products sell on internet, you have to understand his customers. What keywords they search online, what information they look for before his customers make decision to buy, what the buying process is for his customers, how his customers browse pet shop websites, etc.
If you fail to understand them, you fail to help your customers to build websites that sell.
You have to work with your customers to understand their customers. You have to sit down and discuss what their customers' behaviours, etc.
But sadly, this is not always happen for web designers or web developers in Malaysia with their customers.
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